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To: Today's Businesses, Organizations and Individuals with Special Insight and Skills
Subject: Uncovering and Packaging, Protecting and Delivering Your Intellectual Assets
Working with Individuals, Business, Organizations and their Professional Associations, we provide AwareComm Stratigic ePublishing Parternships with these highlighted benefits:
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Cut Employee Cost Through Innovative Mentoring / Cross Training
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Convert Your Intellectual Assets to Cash Without Losing the Asset
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Create Cash Flow Through The Sale of Protected Intellectual Property
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Convert Customer Support into Customer Care to Keep Existing Customers
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Create an Organizational Culture that is Responsive to the Changing Times
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Provide a Process for Offering Personal Tools for Change in a Changing World
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Keep Prospects and Customers Engaged with a New Form of Social Media Networking
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A CALL FOR ACTION
These are trying times for business owners, individuals and organizations. In the current economic climate, you can NOT afford inefficiencies
You must re-direct ALL your assets into either cost saving resources or new revenue producing sources.
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We MUST RE-Think
the OLD Business Model
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Now is the time to take advantage of the greatest untapped resource in your business - your "Intellectual Assets”. These assets constitute the essence of what makes your business unique and the source of the “Good Will” value of your business.
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The Creation of Tangible Intellectual Assets
(Foundation of Organization Culture)
In reality, "Good Will" is perhaps the most important asset of any company, organization or association.
- Good Will is the value placed on the creative insight of 'a going concern'.
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Good Will is the magic that transforms people, places and things into dynamic income producing entities.
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Good Will is the foundation of the Organization's Culture.
Through a recent release in publishing technology, the wisdom of key people within your organization (intellectual assets) can be:
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Easily Integrated
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Packaged / Published
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Protected Against Piracy
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Distributed Electronically
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Measured for Effectiveness
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Financially Accountable
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Tracked With CRM Feedback
... as tangible products that can reduce operating costs and create re-occurring revenue without diminishing the value of the original intellectual asset.
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Exactly what are “Intellectual Assets”? They are the “HOW” behind successful business operations. Intellectual assets are the wisdom and insight that is found in of the top 10% of all stakeholders and needed by the remaining 90%. Intellectual assets are the accumulated knowledge that allows you to handle crisis by “pulling the rabbit out of the hat” at the 11th hour.
Organizations typically reward the achievers in their business, and try to motivate their employees to step up to the plate. Unfortunately, organizations provide the opportunity, but don’t provide the tools to really make it happen. Businesses provide teaching as the solution when learning is the problem.
The fact is, 77% of people today have learning challenges. A growing percentage of people today:
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Can't remember what they saw
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Can't remember what they read
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Can't remember what they heard
The question is not “IF” you have intellectual assets but how to capture them.
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"How do you protect them from theft and how do you share the wisdom with others effectively without diluting your strongest resources and disrupting critically needed workflow?"
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Remember, only 20% of the cost of training is materials and 80 % of the cost of training is lost production.
Training and Education is the "transference of knowledge". Where Wisdom is "how we apply knowledge". This aspect of training will become even more and more important as employees are cut and the need for cross training and pre-training increases.
To learn new information is often difficult in itself. To CHANGE "HOW we apply" new information when we have previously learned patterns and attitudes is a different story. Thus, the need to unlearn and re-learn is a mandatory part of training that must be addressed.
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These concerns apply to:
Consumer Education
Educational Marketing
Sales Cycles
Internal Training
Cross-Training
Pre-Training
Customer
Support
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This proven technology has been used by private industry and education for over 10 years. The patents are now complete and this technology has just been released for public use under the name "eModular Learning", commonly referred to as eMods.
If you are a CEO, Business Owner, Manager, Trainer, Educator, Author or an individual who has a unique insight that would benefit others...
Then let me introduce you to a way of capturing, packaging, protecting, and delivering your Intellectual Assets in a self-directed delivery technology. This integrated system produces immediate results in the form of cost savings and new revenue streams to dramatically effect change in both your balance sheet as well as your income statement.
Cordially,
P.S. Creating Incentives For eMods
Reap The eMod Benefits
While Protecting Your Most Valuable Assets
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